Remove the blockers. Unleash your chain’s full potential.

Basegap gives your teams the right tools to clear the roadblocks slowing them down.
We build next-gen workflows for retail to help your chain move faster, grow smarter, and win where it counts.

Proven in the toughest conditions.

Basegap was born inside IKEA’s global development team. Our digital workflow cut 40% of admin time, boosted store execution and unlocked faster innovation. Now, that same digital framework powers smarter operations for more chains.

From friction to flow. Wherever it's needed.

We remove the blockers between strategy and execution in multiple areas — so your teams can move in sync and at speed where it matters most. 

Customer experience

Sales acceleration

Smarter store execution

Operational efficiency

Innovation - with impact

Building your digital advantage

We craft solutions built on a proven retail framework — flexible enough to meet your unique goals today and robust enough to grow with you in the future.  

Ignite your chain's full potential

Let’s build a solution tailored to your goals—simple to use, loved by teams, and made to deliver real results.

Reach out—let’s unlock what’s next.

We scale what already works—and add what’s missing.

We don’t replace your strengths—we amplify them. Our tools are designed to help scale what already works across every store in your chain, and add what’s missing.

Not “another system” - a smarter way to work.

Retail moves fast—your teams should too. Our tools are designed for seamless collaboration—from store floor to HQ. Simple, intuitive, and built to feel like a natural part of the workday.

About

At Basegap, we are committed to empowering retailers with new-generation solutions built to solve our customers’ pain points, head-on. We are passionate about helping retailers unlock their full potential, achieve unparalleled success, and thrive in an ever-evolving market.

Basegap AB is a Swedish company based in Stockholm.

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